Public Relations Expertise
Media and Market Analyst Relations Capability
- Client counsel and market analysis
- Strategic and tactical communications programme development
- Press office function
- Press kit development
- Editorial calendar monitoring and response
- Product launches
- Product review programmes
- Issues management
- Press release writing, distribution and follow-up
- Article and case study development and placement
- Press tours, press and analyst briefings
- One-to-one press interviews
- Exhibition support and conference speaking
- Press interview training
- Results evaluation
- Competitor monitoring
Research Capability
- Headline surveys
- Perception Audit
- Product and market development
- Customer satisfaction
- Promotion
- Tracking and market share
- Focus groups
Additional Marcom Capability
- Channel support programmes
- Direct mail and telemarketing
- Newsletter and collateral production
- Event management, seminar programmes and hospitality
- Media buying
- Design and print
- Copywriting and translations
- New media services